Esther Dobbin is the National Trust’s driving force for responsible tourism at the Giant’s Causeway and Carrick-a-Rede, located on the Causeway Coastal Route in Northern Ireland. Esther brings nearly three decades of operational management experience in the tourism and hospitality industries to her current role as Responsible Tourism Manager at these flagship destinations. As a native of the local area, Esther is a passionate advocate for community sustainability. She specialises in collaboration to deliver bespoke experience packages which encourage visitors to connect with locals as they share their knowledge and passion for these special places.